“I would never buy your product,” says a guy from the audience. “When I am sightseeing in Barcelona, I do not want to waste data logging onto your website.” The three guys pitching to the audience look nervously at each other. “That is your opinion, but we have talked to a range of tourist offices that said our platform is interesting;” one of the presenters replies. The audience rips into the team for 15 minutes. It is devastating. But the three guys from the startup, Activity Atlas, an online platform that maps and connects people to outdoor activities, are satisfied...