1. DO YOUR HOMEWORK Seek advice from other companies, consultants, and experts, who know your market (or potential markets) well.  You do not have to learn the tough lessons the hard way. Join communities where businesses meet and share experiences about Africa. Discuss with people who have started business in Africa and learn from their experiences and adapt their advice to your business case. Note the do´s and dont´s. Make sure you understand the culture and business environment of the market that you are about to enter. 2. FIND & UNDERSTAND THE MARKET Africa consists of 54 countries. Remember that...