From The Gurubook written by Jonathan Løw: It was back in 2005 that I, the editor of this book, first heard about Jimmy Maymann, when he and some friends founded the company GoViral. At about the same time my own start-up began getting interested in video as a part of our communication, and the boys at GoViral went all-out in precisely the field of video. Before YouTube became really popular, Maymann and his co-founder, Claus Moseholm, began striving to make their vision grow large - by helping companies get their marketing messages out through viral, video-based marketing. It was then that...