Soundboks: How to rewire your company culture Insights from Frederik Sassi Rasmussen, Talent Acquisition Specialist

1. A one-year process of defining culture

In early 2019 I realized that I needed to be able to communicate the culture at Soundboks to future employees. And it needed to reflect reality. It was a step-by-step process. First I had semi-structured interviews with all of our employees: (1) what motivated them, (2) why had they chosen Soundboks, and (3) what kind of traits did they value in their colleagues. The next step was to sit down with our in-house anthropologist at Soundboks and look...