While Vigga Svensson was running her first two companies, Katvig and Vigga, she would bike home from board meetings, not feeling exactly great. “I was frustrated with the founder role I had stepped into,” she says. “I prefer to be friends with the people around me, rather than being confrontational. I do not perform well, when my work is structured around a spreadsheet. And there I was doing these things in front of my investors and employees, being someone else’s prepackaged idea of a founder.” It was not until after her second startup, the clothes sharing platform Vigga, and almost...