Can a business’ mission be to eradicate its business? Many years ago, upon seeing Novo Nordisk’s mission statement printed on a messenger bag, I got into a discussion with the person carrying it. Back then, the statement read something along the lines of “Defeat diabetes”. My question to him was: How committed could a company be to erasing the sole purpose of its very existence? Since then, diabetes has only manifested its pandemic-like rise but interestingly, Novo has also rephrased its mission statement to “Changing diabetes”. A similar question could be posed to an increasing amount of HealthTech: How committed...