BLOG: Grandhood, the pension challenger founded in 2017, has been moving fast and recently announced their strategic partnership with Saxo Bank. Neither a white labeling setup or co-branding, Grandhood’s co-founder and CEO, Jon Lieberkind, defined the collaboration as an “arms length business partnership”.

Contrary to a traditional investment, Saxo does not take up equity in Grandhood, but make their employees and specialist expertise available.

This includes access to Saxo’s infrastructure and global capital markets. In other words, smart money going in with the objective of reaching a shared revenue.

Jon Lieberkind stressed that high-level leadership buy-in had pushed the partnership