Blog from CPHFTW: Millennials are subject to quite a lot of marketing and management literature these days. That’s no surprise since the generation born between 1980–2000 makes both a powerful group of consumers and the new important part of the work-force. At the same time, more or less every single internship applicant out there is a Millennial. So can we best approach them? Browsing through the first two or three pages on Google, you will learn that Millennials are: 1. Overprotected by their parents 2. More prone to anxiety 3. Watch less flow TV 4. Smoke less 5. Drink less...
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