Globally, the Nordics create the largest share of unicorns – meaning the Scandinavian countries host a significant number of startups with a current valuation of US 1 billion or more. A small market drives startups to an early, global expansion. A non hierarchical culture characterizes both society and companies, and entrepreneurship is generally encouraged and supported. Those are only a few of the reasons why American companies and investors ought to pay more notice to the Nordic countries: “The Nordics are generally renowned for being an exciting place, and are especially famous for Noma, Bjarke Ingels and its design....