Tilliden er væk. Det danske samfund og dets vigtigste institutioner befinder sig i et moralsk kollaps.

Samfundets institutioner såsom SKAT, statens ansatte, finanssektoren og advokatsamfundet kan tydeligvis ikke leve op til velfærdsstatens etiske fordring. Det har de ikke kunnet længe, men med Britta Nielsen-skandalen, skattesagerne og Danske Banks moralske kollaps bliver det hele samfundets emne og problem. Kampen for at genvinde troværdigheden og tilliden bliver derfor en central kamp i 2019.

Hvad betyder det for dig og din organisation? 

Mål, og kortlæg jeres troværdighed. Lav en moralsk risikovurdering af jeres kommunikation og indsats. Måske har I prissat tillid og troværdighed for

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1. DO YOUR HOMEWORK Seek advice from other companies, consultants, and experts, who know your market (or potential markets) well.  You do not have to learn the tough lessons the hard way. Join communities where businesses meet and share experiences about Africa. Discuss with people who have started business in Africa and learn from their experiences and adapt their advice to your business case. Note the do´s and dont´s. Make sure you understand the culture and business environment of the market that you are about to enter. 2. FIND & UNDERSTAND THE MARKET Africa consists of 54 countries. Remember that…

Don’t underestimate the power of buy-in from the sales guys. It is often mentioned that sustainable startup co-labs require buy-in from top management. While the BotSupply + Oracle case does not go against this truth, it demonstrates how beneficial it can be to connect with the sales level of a large organization. BotSupply founder Asser Smidt not only spent time developing the relation with Lars Vestergaard, Oracle’s Head of Market Connect, when they started working together in 2017.

My best advice to scale-ups exploring industry partners is that you look for these connections between your individual suites of products

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