Return on Diversity #7 – Calling all investors: Are you missing 50% of the product-market fit?

In 2019, 90% of Danish Business Angels were male. Such a strong predominance of one gender may lead investors to miss out on market potential targeting female customers. Why; because often they have no personal experience within the field. And if a startup is seen as trying to create a completely new market, or enter an unknown one, it can seem more unsure and risky, and e.g. angel investors may be unsure of what they can bring to the table.

Ugens startups: MyMonii & Easysize. Når det fysiske går online

Vores liv flytter på nettet. Så hvordan kan børn lære om penge i et pengeløst samfund? Og hvordan kan vi finde den rigtige tøjstørrelse – uden et fysisk prøverum? De spørgsmål kræver en ny type digitaliseringssvar, og dem giver ugens to startups, MyMonii og Easysize – begge med kvindelige founders, på hver deres perspektivrige måde.