Fix for the startup-corporate culture gap: Speak up about your pain points.
Closer engagement with the customers. That was the motivation driving E.ON, the major energy supplier, to team up with the startup Anyware Solutions. The corporate’s Danish division and the entrepreneurs launched their first service in October. A ’smart adaptor’ that monitors light, sound, temperature, and humidity in private homes. The data is visible for the user in an app, advising them on where they can reduce heat consumption or improve the indoor climate.
“It breaks from the traditional customer relation with an energy company, which does not go far beyond receiving a bill and paying it,” says Morten Bremild, Co-founder
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“Første fejl var at tage investering ind”
Der var blevet investeret næsten ti millioner kroner, teamet var vokset til over 45 mand og væksten steg. Indtil den ikke gjorde det mere. Inden for få uger brast den drøm, som var Monera, den virksomhed Maximillian Frimmer og Lars Holdgaard havde stiftet sammen, men som sammen med resten af teamet og investorerne blev så forblændet af væksttallene, at de helt glemte det vigtigste. Kunderne. ”Vores første fejl var at tage investering ind. Vi fik ikke alle pengene på én gang, de var bundet op på nogle økonomiske mål. Det gjorde i princippet, at vi under hele perioden…