“In this session we will provide inspiration on how to use Google Analytics to create Audiences that you can use as the basis for remarketing campaigns in your ad accounts like AdWords and DoubleClick and what to look for in the search for top performing audiences. Second part of the session will take you through Google Analytics’ Attribution section and provide insights on how to bring the attribution data to good use.”

Price: Free

Link: https://www.smwicph.dk/schedule/getting-started-with-user-journey-analysis-in-adobe-analytics-1