“People buy stories, not products. That also goes for startups.Branding is somewhat of a fluffy term, mostly due to its intangibility, but it’s no secret that a strong brand can be a company’s most crucial asset. This is also evident for early stage startups, where a well-communicated brand and vision can help you in a variety of aspects from attracting employees (AND investors!), sales, partnerships, getting media attention and much more.Several cases show that with the right brand, vision and narrative, startups have been able to attract investments without even having a product in the market…”

Price: Free

Link: https://www.eventbrite.com/e/preseed-academy-15-crafting-a-compelling-brand-story-early-stage-tickets-74273892211