“This talk helps B2B startups figure out whether to sell to SMEs or enterprises and accordingly find the right distribution strategies.Building a succesful go-to market plan in a B2B startup is not just radically different from B2C startups, but also radically different and complex within various types of B2B businesses. You need to consider, test and tweak customer segmentation to find the right fit for your product in a sales and marketing setup that can be scaled. One of the big questions is whether you’re going to hunt down small preys – like mice or rabbits – one after another or if you’ll be…”

Price: Free

Link: https://www.eventbrite.com/e/preseed-academy-16-go-to-market-tactics-in-b2b-hunting-mice-or-elephant-registration-78597074967