“How to measure product-market fit in a startupThe term “product-market fit” is for sure one of the most used in the startup world – and most likely one of the most misunderstood concepts.  According to Wikipedia it is “the degree to which a product satisfies a strong market demand”, and it is a key metric in defining when your startup is ready to scale the business (including convincing investors to fund your company).But ask 10 different founders and investors about it, and they will have many different viewpoints on how product-market fit should be measured and thereby also very different opinions if…”

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