“When it comes to the use of data and brain science in people business, the hype and hopes have never been higher – nor have the doubts and worries.On the one hand, organisations start to realise the benefits of building decisions on facts. On the other hand, they also see the pitfalls and barriers of integrating new technology in human systems and everyday life.A new race has started to move as fast and agile as possible from new insights to new practice and new business. The central question for many is…”

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Link: https://implementconsultinggroup.com/from-data-and-brain-science-to-experience-and-behaviour/