“Time’s up for transactions – it’s time to build relationships!Relationships are on the rise!Customer habits are changing. There is a noticeable shift towards what you might call more ‘relational’ business models; businesses built on the premise of continuous relationships with the people buying their products and services.Consumers are to a higher degree favoring for example subscriptions over one-off transactions. According to Gartner, 70% of companies worldwide either have already deployed or are looking into deploying subscription services. In Denmark alone, …”

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