It didn’t take long for a new, Danish startup to lure the large, international manufacturer of notebooks, Moleskine, into a strategic partnership. Despite their differences in size and age, the companies share the same customer base and have corresponding visions for their business. And right from the beginning, the founder of the travel-startup Travel Kollekt eyed these similarities as an opportunity. “I reached out to Moleskine before I had even founded Travel Kollekt. At the time of our early talks, the idea was still taking shape, but they could see the potential in it. Usually, they collaborate with much larger...

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