"There are a lot of money available, and most of the companies are looking for smart money. To find the smart person behind the money is often a lot more difficult," writes Michael Hansen, Investment Manager, Odense Investor Summit. Photo: Odense Investor Summit.

Startup companies must train their way to the investors

Within the robot industry, technology, product and sales are typically what fills everyday life. When the companies start hunting capital, their presentations of the company often turn into an obstacle in the meeting with investors. However, concentrated training makes a difference as the companies manage to focus on talking business instead of technology and product, writes Michael Hansen from Odense Investor Summit.

Guest entry: Many of the companies are unfamiliar with presenting their knowledge about their business for potential investors and how their company can earn money to the investor. Therefore, at Odense Investor Summit we push the companies towards the goal: to match them with the right investor.

There are only few weeks until Odense Investor Summit will be held for the third time. It takes place 12th of September in Odense Congress Center, and more than 100 investors have already signed up. Among the ambitious companies, there are not surprisingly hard competition in getting on the main stage.

In that relation, Odense Investor Summit have organized two pitch training sessions for the capital-seeking companies. Two sold out sessions have already been held for the companies. This means that the companies have received help in relation to sharpen their presentations – and not the least their mindset have changed.

No matter how great an idea or product the companies are representing, it is a new stage they step into when they seek to collaborate with investors. Many of the companies have no capital-strategy, where they have combined soft funding and direct investments. To sharpen a direct investment with additional capital is new for most of the startups.

Sofie Woge from Tendo pitching for investors at the Investor Summit last year. Photo: Odense Investor Summit.

Turn up the expectations 

For some of the companies it is surprising that the technology is not enough for an investor, and that an investor ideally is looking for a solution on a problem or a solution, which is better than the one, that is already on the market. However, concentrated training makes a difference as the companies manage to focus on talking business instead of technology and product.

It is important that the companies meet the investors and listen to how they talk and get to know how they think. There are a lot of money available, and most of the companies are looking for smart money. To find the smart person behind the money is often a lot more difficult. That is why we focus on match making. It takes time and plenty cups of coffee to get to know the person behind the money.

The investors can easily turn up their expectations for this year’s Odense Investor Summit. It is going to be well-prepared companies with a strong focus on their investor pitch. Their focus is on the business, the capital hunting, ownership, the team and a lot less focus on technology and product. Already now we can see that the pitch training has made a difference for the companies.

The goal is to create the next high growth companies.

The companies are on different stages. From companies that are facing development of their product to companies that are searching for competences and resources to carry out their go-to-market strategy. Overall it is very dedicated people we are dealing with. People that are excited about what they do. When we manage to match enthusiasts with investors, who represent resources and the right competences, we are happy and pleased. The goal is to create the next high growth companies.

It could very well be at Odense Investor Summit that the next robot success is spotted by one of the participating investors.