”We strive to create a large group of followers. And we try to use our customer’s input in our favor by sharing their experiences." Photo: Soundboks.

Soundboks: We have found our voice on social media

Crowdfunding campaigns and festivals pathed the way for the Danish startup Soundboks, and their battery-powered speakers. Today, social media helps establish the identity of the company.

In spite of it still being a relatively small company of 40 employees, no less than 4 people are employed to manage the social media of the Danish startup Soundboks, a developer and seller of speakers.
The company has a very tangible product to sell but the virtual presence has been part of the company’s strategy from day one. Because battery-box or not, it’s really the narrative around it which gives the speaker life.

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