AUSTIN, TX - MARCH 13: Prince Haakon Magnus of Norway speaks onstage during 'The Nordic Pitch SXSW' at the House of Scandinavia on March 13, 2018 in Austin, Texas. (Photo by Rick Kern/WireImage)
Calling all Americans: ”The Nordics kick ass”
The Nordic brand is well established in the US, but the Scandinavian countries ought to do much more to promote their talents. Especially Nordic startups could make a name of themselves in the US, believes a Finnish entrepreneur based in Palo Alto.
Globally, the Nordics create the largest share of unicorns – meaning the Scandinavian countries host a significant number of startups with a current valuation of US 1 billion or more.
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