“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (1838-1922).You can’t trust ad platforms; Google, Facebook, Linkedin or some fourth platform to tell you the truth about your ads’ effects.You can’t trust search engines; Google, Bing, Yahoo, Yandex, DuckDuckGO to tell you the truth about your search traffic’s effects.Knowing what practices and campaigns add to the profits of your company and what is a waste of money in the absence of better words is crucial for a business to realize…”

Price: Free

Link: https://www.eventbrite.com/e/where-do-your-revenue-really-come-from-tickets-86782337307