Using Narrative as a Design Tool - The Digital UI

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9. april 2019 @ 15:30 - 18:00

“You’re designing a new service, product, app, website, etc., and you want it to make sense, and be seamless. You want it to be meaningful. But where do coherence and meaning come from?We’ll discuss:• the psychology of storytelling, and why humans tend to think in narrative• how designers can take advantage of that tendency to plan more coherent experiences and services• how to use narrative as a medium for concept iteration and refinement•how to use stories to align projects and earn buy-in from stakeholdersWe’ll give real-world examples of narrative prototyping, and show how it can help design teams to communicate and work better.”

Price: Free



9. april 2019
15:30 - 18:00
Foo Café, Stora Varvsgatan 6a, 211 19 Malmö, Sweden

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