"We only charge for very measurable results. Some things have worked really well, and we have launched things that have been less successful." Carsten Pedersen, CSO Dental Media.

Danish software startup boosts turnover 700 per cent in a year by trial-and-error

Software for the business community is big business, and the Danish growth company Dental Media has found a niche in that industry. Backed by a Nordic growth programme, the three founders are now testing if American dentists can be persuaded to use their product to land more patients.

There are balloons in different colours, and a mix of wrinkled shirts, round specs, worn-out sneakers, and suits. Land of the entrepreneur.

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